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August 31, 2008
 
Issue 7
Presented by                                 
Preferred Staging                          
Serving Virginia, Maryland and DC
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Preferred Staging
the art of home preparation 
The Art of Marketing Your Home
 
ps Sales strategies for stagnant homes
 
ps Consumer Reports on selling in a down market
 
ps Design tips for selling
 
ps Curb appeal can be your best friend when selling
 
asp logo Reduced, but not stupid
 
asp logo 10 ways not to sell a house
 
asp logo How to sell a house when you have to sell it fast
 
asp logo Are you going all out on concessions?
Staging in Action
 
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What Our Clients are Saying
 
Monica was referred to me by my real estate agent (Sharon Peacock, REMax, Ashburn, VA) in order to help get my house ready to sell. I had never worked with a staging consultant before and I didn't really know what to expect. I knew that I had to spruce up my house in order to make it more appealing to potential buyers; however, I really had no idea how to think like a buyer.
 
Monica was extremely professional. She explained in detail the difference between staging and interior design. One point that she made that stuck with me was that staging is the opposite of interior design. An interior designer is trying to make a home more livable and comfortable for its inhabitants. Interior designers are working to personalize a space to its owners. A staging consultant is doing just the opposite - taking the personalization out of a house so that prospective buyers can see themselves in the house. I had to completely re-think how I viewed my house.
 
Monica went room by room, took pictures, and gave me a feel for what she would recommend. She painstakingly evaluated every room inside my house, including the garage, as well as the outside of the house. She used her pictures of the house and her extensive experience to recommend very specific, workable changes to make the house more appealing. Monica did a great job of using what I had to make the house work.
 
I was amazed at some of Monica's suggestions - they were things I would never have considered. I must say that Monica's report and recommendations far exceeded my expectations. Her service was a real value and worth every penny I spent with her.
 
Michelle Teel
Homeowner
Ashburn, Virginia
 
Home Preparation Guide
 
Are you getting your home ready for sale? Is your home already on the market? Preferred Staging's home preparation guide is a great resource for the most impactful ideas and projects to help you get ready for the big event. Get your copy today. After reviewing the guide, please let us know if there is something we can do to help you sell your home fast!
Staging for Advantage
 
Combination Staging - Working with Home Owners to Stage the House
 
Preferred Staging recently completed a series of walk-through consultations and hands-on staging for a client in Centreville, Virginia.  This type of "as needed" staging is really a win-win-win for the home owner, realtor, and us. 
 
We were called in for a walk-through consultation, and as the ideas and suggestions are offered and discussed we simply start to implement them.  How will this table look over here?  That lamp looks better in the other room, etc.  This is not an uncommon occurrence - the idea is fresh in our minds, the home owner is often enthused by the ideas and changes taking place, and by going to work right away we see if we're on the right track.  After 2 ½ hours, we were all pretty tired and the homeowner had quite a To Do list.   The challenge is that we are typically limited to the items the home owner has on hand. We may bring in our own pieces or rent furniture, if necessary, but for the most part, we work with what we have.
   
Centreville VA Living Room Before Home Staging Centreville VA Living Room After Home Staging

Two weeks later we were back at the house, and by this time most of the clutter, extra pieces of furniture, and out-of-season items had been put into storage.  Carpets had been cleaned, some minor repair work completed, and painters scheduled for the next day to paint bedrooms with colors suggested by Preferred Staging. Following our advice, furniture had been rearranged or put into different rooms, wall art removed and/or rehung elsewhere, and a few accent pillows purchased.  We worked with what the homeowner had to set an attractive dining room table, and items in the china cabinet were nicely displayed.  Built-in bookshelves were cleared and reorganized, and decorative elements were placed around the house where needed.
 
Centreville VA Bed Room Before Home Staging Centreville VA Bed Room After Home Staging

We were back for a final walk-through one week before the listing went live.  The home owners had worked long and hard over the past three weeks.  Rooms had been painted and some new bedding purchased - items that would be moving with them to the new house.  Beautiful flowers were planted in the front yard for added curb appeal, and baskets of flowers hung around the deck.  Except for the final clean up and touch ups needed before an open house, everything was ready.
 
I went back at the end of the open house on Sunday to take my "after" photos, and there was one couple still looking.  They were impressed with what they saw in every room - the inviting dining room, the simple yet attractive display in the master bathroom, even the colors of the newly painted bedrooms.  Stagers don't often get the opportunity to hear feedback from potential buyers, and I couldn't wait to tell the home owners that all of their hard work was well worth it!
         
All the Best,
 
703-851-2690 
the art of home preparation
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